What the sample is
A labeled walkthrough of the report layout for a fictional company: cover summary, prompt grid, evidence placeholders, an alternatives table, a fix list, and a method page.
Example report format
Sample · Not a live four-engine run · Example cells
What a Snapshot looks like, before anything is measured.
This page explains the format of the example Snapshot PDF: how the six pages are organised, how the prompt grid is read, and what each label means. Everything in the sample is invented so the layout can be shown without implying a result.
6-page PDF · labeled SAMPLE on every page · opens in your browser.
Scope
A format demonstration, with the boundaries drawn.
The sample exists so the structure of the deliverable can be inspected up front. It is deliberately built from fictional content so nothing in it can be mistaken for research.
What the sample is not
Not a live audit, not a completed run against any engine, not a customer deliverable, and not evidence about anyone’s visibility in AI answers.
Inside the PDF
Six pages, each with one job.
Page contents below describe the format only. The words and numbers filling those pages in the sample are invented examples.
Cover and summary
Subject line, what the report is and is not, label definitions, a per-surface summary grid, and an access log noting that no engine was queried for the sample.
Prompt grid, 1–5
The first half of the prompt-by-surface matrix, plus clearly marked screenshot placeholders where a real report would attach captures.
Prompt grid, 6–10
The remaining prompts and a short pattern read showing how the grid can be grouped into themes.
Cited instead
A table format pairing a prompt and surface with the alternative that appeared and the source URL behind it. All entries in the sample are fictional.
Five-item fix list
The action format: each item ties a pattern in the grid to one concrete next step, ordered by expected impact.
Method
Definitions, run protocol, and limitations, so the report can be read the same way each time.
Reading the grid
Three labels per cell.
Each cell in the grid pairs one buyer prompt with one answer surface and carries one of three labels.
- Cited
- The format’s label for a brand or URL named as a recommendation or source in the answer being documented.
- Mentioned
- The format’s label for a name that appears in the answer without being the pick.
- Absent
- The format’s label for a subject that does not appear in the answer at all.
In the sample PDF these labels are prefixed with “EXAMPLE” because no answer was observed.
Grid shape
How a row is laid out.
The illustration below shows the column structure only, using the same fictional content as the PDF.
Illustration of format — example cells, not results
| Buyer prompt (example) | Surface A | Surface B | Surface C | Surface D |
|---|---|---|---|---|
| Category prompt (example) | Example absent | Example absent | Example absent | Example absent |
| Comparison prompt (example) | Example mentioned | Example cited | Example absent | Example mentioned |
| Brand-name prompt (example) | Example cited | Example cited | Example cited | Example cited |
These three rows are a layout demonstration for fictional Sample Co. They are not a measurement of any company, and they should not be quoted as one.
Evidence areas
Placeholders instead of captures.
The report format reserves space beneath the grid for screenshots tied to specific prompts. Because nothing was queried for this sample, those areas hold labeled placeholder boxes rather than invented images. The alternatives named on the “cited instead” page — and the URLs beside them — are fictional too, and should not be read as observations about any market.
The artifact
Open the labeled sample.
Every page of the PDF carries the same sample banner and identifies Sample Co as fictional.