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Starter guides

Does an assistant recommend you?

Four short reads for people who run a newsletter, a podcast, a scheduling page, a form, a course, a membership, or a creative tool. No SEO team required. No invented citation rates.

Each guide tells you what you can check yourself, and what the companies that run these products have actually published. A manual check is one afternoon. It is a spot check of the wording, not a rank.

  1. Check if ChatGPT recommends your product

    How to ask a buyer question on ChatGPT, Perplexity, Gemini, and Google, and how to write down cited, mentioned, or absent without fooling yourself.

  2. Why an assistant recommends a competitor

    Third-party pages, comparison wording, plain category language, and crawl access. What is worth fixing on your site, and what is a story someone is selling you.

  3. What Google says about AI Overviews

    The official rules for AI Overviews and AI Mode: indexing, the Search Console control, Googlebot, snippets, and what Google says it does not require.

  4. llms.txt and the crawler controls

    What the llms.txt proposal is, why Google says Search ignores it, and what GPTBot, OAI-SearchBot, PerplexityBot, and Google-Extended each do.